FREE SHIPPING ~ FREE RETURNS ~ FREE EXCHANGES

Boston Born Startup Returns Home for Marathon Monday Pop Shop


by Sophia Ciancone April 04, 2017

There is nothing like returning home to the place where it all started. Whether it’s your hometown, your alma mater or your first house, getting a chance to return to your old stomping grounds and reminisce gives you a special appreciation for a place. That’s why La Forma is heading back to their roots from April 13-16 to host a Pop Up Shop at Boston’s Ministry of Supply. Usually when you open the doors of 299 Newbury Street you find sleek performance professional attire, but for four days in April you’ll catch a pop of color with La Forma’s unique athletic wear.

La Forma produces exclusive, limited-edition, high performance wear for yoga, running, and swimming. More than just your ordinary activewear brand, La Forma’s designs are created by a community of artists who treat each piece of clothing as their very own canvas. Our line’s colorful, high-performance apparel is produced in limited edition batches, resulting in exclusive (and wearable) art. La Forma’s collaborative approach is applied top to bottom, by promoting each artist and giving a portion of every sale directly back to them.

Each artist has their own aesthetic and specialty, from painting and sculpting to photography, illustrating and even typography. Contributing from such cities as London, Florence, Istanbul and of course Boston, their dynamic backgrounds and experiences are evident in each piece of apparel. Staples like racer-back tanks, sport bras and leggings are joined by a diverse collection of more playful and unique styles.

The idea of combining high performance technical wear with artists from around the world was born in Boston at MIT’s START Studio (a MIT art focused entrepreneur program) and was officially launched in June of 2016. Shortly after, La Forma teamed up with Wanderlust Festivals and the team took off on a summer long road trip making stops in places like Salt Lake City, Lake Tahoe and Stratton.

Since then, the team has expanded, met even more inspirational artists, and started collaborating on new and exciting projects. In addition to their limited-edition, artist inspired garments, La Forma specializes in custom design. They work closely with a team of designers and organizations to create the ideal apparel for groups across the country.

Now, almost a year later, it feels good to return to La Forma’s first home and reconnect with the city where it all started.




Sophia Ciancone
Sophia Ciancone

Author



Leave a comment

Comments will be approved before showing up.


Also in Sweat Creativity

La Forma x Wanderlust Summer 2017
La Forma x Wanderlust Summer 2017

by Tori Pishkula June 14, 2017

Read More

Where in the U.S. is La Forma?
Where in the U.S. is La Forma?

by Sophia Ciancone June 13, 2017

Read More

Finding High Quality Custom Athletic Wear Can be a Pain
Finding High Quality Custom Athletic Wear Can be a Pain

by Kellen Brink Maloney May 28, 2017

Read More